On today’s solo episode Kristin shares a story about cancelling a subscription to an online tool because she was frustrated with the product offering and how she understood it worked and why she changed her mind, provided the company with lots of product improvements/suggestions and became one of their biggest cheerleaders. Reaching out to customer, even ones who cancel, or prospects matters more than you know and if you do it right you just might end up with one of your biggest fans!

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