Learn My Online Growth Secrets
Beautiful friend. Welcome back to business and breakthroughs. This is your host, Kristen and I am so excited you’re here with me today. Okay, today we are going to wrap up the secrets of optimizing your online presence to grow your leads and traffic. This is part six of six. And I’m going to do a quick summary of the last six or five episodes. And then I will give you a couple little tips to wrap this series up. And before we begin, I just want to point out the purpose of this series. Even if you’re new, or you’re just thinking about your website, or if you’re somebody that’s has a super established website, both cases these tips can be used. The whole point of this series is to help you grow your impact and your income by simple strategies that you can do on your own. Or you can work with somebody to help you get these things accomplished. But if you implement them, and you’re consistent, which we’re going to talk about in a little bit, they will help you grow your business. Of course, you have to have other things like really clear messaging and understanding your audience. But if you have those two, two things understood, and then you apply these tactics, these strategies, you will see more traffic and then leads as well over time to your website. It really can be your number one business tool every day. 24/7. So let’s dive right in. Okay, first, let’s just do a super quick overview of a highlight from each of the first five part of the series. First is you really do need to have a tech and growth mindset in business, especially when it comes to growing your business through your website. And I get it tech can be frustrating tech can be hard, we can you really want to throw our hands up. Because you know, there’s so much to learn. And there’s always new things kind of getting thrown at us. Here’s the good news. You don’t have to be an expert. And you really should just learn as you go. What do you need to do now? What do you need to add? Have you outgrown where you’re currently at, and you need to do something different. And there’s always so many resources online, from YouTube videos to people like myself that can really walk you through steps and tactics, to tutorials into programs. So or short for people, of course, that you can hire out to help you do these things. So you can learn as you go. That’s the first big lesson is just have an open mind have a growth mindset that you’re just gonna have to continuously learn, but learn what you need to know now not you know, six months or a year or two down the road.
The next number two lesson and part two that we talked about is SEO how do you optimize your website? So that it’s search engine optimized? Meaning how do you show up in Google search results, you know, or other search engines, but Google is the big boy right? The the number one search engine? Well, you do that by putting in the keywords and keyword phrases and all the places that will help Google know, hey, this is a good fit. So that’s adding in the meta title and description, which is in your back end of your website or your content management system. That’s using the alternate text tags for your images in your in your posts. It’s making sure that you have content, you know that talks about the area that you’re an expert in or that you you focus on and that it has things that people are actually searching for. And then of course, the names of your pages and things like that. But once again, just learn as you go do a little bit at a time, you don’t have to all of a sudden go from doing none of this to everything in a week or a month. All right, just slowly start implementing these tactics. The number three session that we did was how do you use other web sites and social sites to grow your traffic? Well, if other sites that are known for an area that you’re trying to be known for link to you for certain tutorial, or an how to or a blog post, that’s going to help kind of give you more authority. And it’s also going to help give you more traffic. Same with social share your blog post or your website when you have like you know new content, or maybe a template or a download, share it on social where you show up where your people are because whether you get two leads or you know two clicks from that a month or you get 50 or it grows to a much bigger number. If you don’t put it there, they can’t see it or be engaged from that place. So do that. Number four was if you’re not blogging, you’re losing out on traffic and growing your business from your website. Once again, you don’t have to blog all the time every day. But if you can be strategic, and you know weekly or monthly, do a new post that ties back to how you want to be known to what you can do Talk about and how you can help people. It’s so important. And as I mentioned that episode, having pillar posts, which just mean the super long like a how to post or a guide that sort of the, you know, tell them all, if you will, in certain areas that you focus on, it can really help grow your business as those get seen and kind of linked to Alright, so that’s huge. Number five, Part Five, what we talked about is how do you make your website convert? This is trying out things like alert boxes and pop ups, and having freebies, where if people you know, are behind the scene things, people sign up with their email, in order to get that content, you know, in order to get that step ahead from you. So super important. And you do have to try different things. And also you have to try, is it what your person wants, because if you’re trying to give them some sort of freebie or extra, but they don’t care about it, then it’s not going to convert. So sometimes we have to ask, you know, pull people, and then try different content. All right. So here’s what I want to. So that’s a five things we covered in the other five parts. Today, I just want to leave you with a couple other tips that I think will just kind of hit home this whole series for you. The first is, all of this really comes down to the same thing about how do you have a successful business, it’s by being consistent, showing up consistently. That’s true with having a podcast that’s true with running an online business with a coaching business whenever you’re doing. So be consistent show up regularly, you know, don’t make a commitment, like I’m going to show up every day on social media, but it’s not manageable for you make it I’m going to show up twice a week, or I’m going to blog twice a month to make it a reasonable goal that you can commit to for a longer period of time. Number two, as I mentioned earlier, in this episode, learn as you go, you don’t have to know everything right now. That’s how people that really are successful. That’s what they do. They either learn as they go, or they find the expert to help them when they need it. Not before and not after. Number three, track your results. If you don’t track where you’re at and where you’re trying to go, you won’t have a benchmark of if it’s actually working. And of course, with anything with SEO and online, give it time because it doesn’t happen in a day, right, it takes time to get pulled in from the search engines and for your changes to show.
Number four, add new content regularly. This is huge, but content marketing is big. It just is. And it’s because you’re providing relevant information for your ideal customer regularly that they can learn and grow from the last two things, grow your email list, we do that by asking people to sign up. So whether it’s through our website, or if we have a community or group, when they join, ask for their email in all the places, but ask for it because you’re providing value to them first, or you’re going to in that group or on your website. And then do outreach. You need to be connecting with new people in order for them to come to know what you’re doing in that they should come to you, you’re the go to person for your area. It’s so big, and it’s so important. But that’s how people grow their businesses is by coming on and serving other audiences and being a value. So that can be through podcast guest, you know, to being a podcast guest it can be through guest blogging, writing for magazines, like entrepreneur, Fast Company, it can be just going on other you know, smaller sites that have a really targeted audience, but the person wants to learn from you they want to share with their audience want, you know, so just make that a goal every month is to do some outreach, and some connecting with new audiences. And that is so important. So this wraps up our series of secrets to optimize your online presence. I hope you learned something from it. And hopefully you can apply these tactics over the coming months. And you can really see some growth in how your website is growing your traffic and your leads. So I would love to hear from you. What other things would you like to learn from me and I know soon I’m going to be doing a podcasting series and tell you lots of things that I’ve learned over the last year plus of doing this. So we want to wrap up today with a concept from the book, the genius zone by Gay Hendricks. Some of you may have heard of his first book called The Big Leap. And some of you may have read both of his books. Well, he had the joy of genius, but that was changed to the genius zone. But anyways, in his in this book, he talks about you know, trying to basically work in our zone of genius instead of our zones of incompetence, competence or excellence. And here’s what he says. And while I just gave you a six part series on tactics and strategies I Do want to also point something out, which is what he says here. Many people waste a great deal of their creative time and energy doing things you’re not good at. And your incompetence box may make a list of the three things that you persist in doing that you aren’t any good at. He gives examples like taxes, organizing computers and plumbing are properly are examples. Then he goes on says many other squander the creative energy doing things they are good at, but that someone else could do just as well or better. And then he has you list the three things in your competence box. And then he goes on and says getting stuck in your excellence box is by far the biggest burner of genius energy, list your excellence box and three things that you I’m sorry, three things you do that you’re really good at.
You get feed good feedback on how you do them, you’re often well paid at doing them. And people ask you to do more and more of them examples, giving presentations, composing advertising jingles, editing documentaries. But what he says is this, the boxes SAP, your creative energy, from working with creative people, and just about every major line of work. From medicine to management to metaphysics, I have seen up close the unhappiness caused by getting stuck in these boxes. I felt it myself, when I first caught on to these ideas in the 1970s, I began tracking my daily activities carefully. It didn’t take much tracking to reveal the sad truth, I was spending 90% of my time and energy doing things in the three boxes. At best, I was spending only 10% of my time and energy doing what I really love to do. Why do I bring this up? I bring it up because doing tech stuff working on our websites. For most people. This is not in our zone of genius. This is why you most of us probably need to get help, or have someone else do some of this work for us as we’re able as we grow our businesses. And we can farm that workout, whether through a contractor, a virtual assistant or an actual, you know, team member. So I only share that to say, well, I gave you the tactics and strategies because I think we need to understand these concepts. It doesn’t mean you have to do it yourself. And I only share that because at the end of the day, I think we all will grow our businesses, we will all rise, when we really do step into that sweet spot or zone of genius where you know, it’s something that just comes so easy to us and that we’re actually energized by doing it instead of feeling exhausted. And even with the tech stuff. I can feel worn out and exhausted, I have to be careful to not stay in that zone of excellence instead of my zone of genius. So I only share that as an encouragement in one sense to say it’s okay, if this doesn’t come easy to you and that it’s draining. That’s okay. You still want to know the concepts and then go farm it out. If you have to trade with somebody, you know, swap services for what you’re exceptional at. So that’s it. I just wanted to give you that little tidbit in case you’re listening this episode and go oh my gosh, it’s just too much for me. It’s just feels overwhelming or it feels so hard. I get it and it’s okay. Like I said, just understand the concepts because even if you have someone else do it, you have to understand what it is you’re asking them to do. I hope you have a wonderful day. If today’s show got you pumped about building your online traffic so you can grow your business. Let’s celebrate pop over and leave a review. Tell us what you loved about today’s episode or share this with another boss who’s ready to grow next level comm network with other entrepreneurs, authors, speakers, coaches and podcasters at my Facebook group to take your business to the next level. or head on over to Kristin Fitch that calm to find out more about my online growth system.